Privacy Policy

1. Introduction

Welcome to Apne Website ("we", "our", "us"), a web development and digital marketing agency based in Lahore, Pakistan, operating at www.apnewebsite.com. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services — including when you interact with our advertisements on platforms such as Meta (Facebook and Instagram) and Google.

By using our website, you consent to the practices described in this policy. If you do not agree, please do not use our website or services.

2. Information We Collect

2.1 Information You Provide

When you contact us, request a quote, or use our services, we may collect:

• Full name and business name
• Email address and phone / WhatsApp number
• City and country of residence
• Details about your project or business requirements
• Payment information (processed securely by third-party providers — we do not store card details)

2.2 Automatically Collected Data

When you visit our website, we automatically collect:

• IP address and approximate location
• Browser type, version, and language
• Device type and operating system
• Pages visited, time on page, and navigation path
• Referring website or advertisement
• Actions taken on the site (button clicks, form submissions)

2.3 Data from Advertising Platforms

When you interact with our advertisements on Meta (Facebook / Instagram) or Google, those platforms may share limited data with us — such as that you clicked an ad or visited our website — in accordance with their own privacy policies. We use this data to measure advertising performance and improve our campaigns.

3. Advertising & Tracking Technologies

We use third-party advertising and analytics tools on our website. This section explains what each tool does and how you can control it.

3.1 Meta Pixel (Facebook Pixel)

Our website uses the Meta Pixel — a piece of code provided by Meta Platforms, Inc. The Meta Pixel collects data about your activity on our website (such as pages you visit and actions you take) and sends it to Meta. We use this data to:

• Measure the effectiveness of our Facebook and Instagram advertisements
• Show our ads to people who have previously visited our website (remarketing / retargeting)
• Build Custom Audiences of people with similar interests to our visitors (Lookalike Audiences)
• Optimise ad delivery to reach people most likely to be interested in our services

The data collected by the Meta Pixel is subject to Meta's Privacy Policy. You can manage how Meta uses your data for advertising in your Facebook Ad Preferences.

3.2 Google Analytics & Google Ads

We use Google Analytics to understand how visitors use our website. Google Analytics collects usage data through cookies and reports it to us in aggregated, anonymised form.

We may also use Google Ads (formerly Google AdWords) to show advertisements on Google Search and partner websites. Google uses cookies to serve ads based on prior visits to our website.

You can opt out of Google's use of cookies for advertising by visiting Google Ad Settings or by installing the Google Analytics Opt-out Browser Add-on.

3.3 Cookies We Use

• Essential cookies: Required for the website to function. Cannot be disabled.
• Analytics cookies: Google Analytics — track page views and user behaviour.
• Advertising cookies: Meta Pixel, Google Ads — enable remarketing and ad performance measurement.
• Preference cookies: Remember your settings and preferences.

You can control cookies through your browser settings. Note that disabling advertising cookies will not stop you seeing ads — it will make them less relevant to you.

3.4 Industry-Wide Opt-Out

You can opt out of interest-based advertising from many companies through the Digital Advertising Alliance or the European Interactive Digital Advertising Alliance.

4. How We Use Your Information

• To provide, operate, and deliver our web development and digital marketing services
• To respond to your enquiries via WhatsApp, email, or phone
• To send project updates, invoices, and service-related communications
• To send promotional communications — only with your consent, and you may opt out at any time
• To measure and improve the performance of our advertising campaigns
• To improve our website and understand how visitors use it
• To comply with legal obligations
• To detect and prevent fraud or abuse

5. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent: For advertising cookies, remarketing, and marketing communications
• Contract performance: To deliver the services you have requested
• Legitimate interests: For analytics, fraud prevention, and improving our services
• Legal obligation: Where required by applicable law

6. Data Sharing & Third Parties

We do not sell your personal data. We may share your data with the following categories of third parties:

6.1 Advertising Partners

• Meta Platforms, Inc. (Facebook / Instagram) — for ad measurement, Custom Audiences, and Lookalike Audiences via the Meta Pixel
• Google LLC — for Google Analytics and Google Ads measurement via cookies and tracking tags

These platforms receive data subject to their own privacy policies. We have Data Processing Agreements in place with each platform where required.

6.2 Service Providers

We use Supabase for database hosting and Lovable / Netlify for website hosting. These providers process data on our behalf under contractual data protection obligations.

6.3 Legal Requirements

We may disclose your data if required by law, court order, or to protect the rights and safety of our users or the public.

7. Data Retention

• Client and project data: retained for the duration of our business relationship and 5 years thereafter for legal and accounting purposes
• Marketing and enquiry data: retained until you withdraw consent or opt out
• Website analytics data: retained for 26 months (Google Analytics default)
• Meta Pixel event data: subject to Meta's retention policy (typically 180 days for event data)
• Cookies: expire according to their individual retention periods (session to 2 years)

8. Your Rights

Depending on your location, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data ("right to be forgotten")
• Portability — request your data in a portable format
• Object — object to processing for direct marketing at any time
• Withdraw consent — withdraw consent for advertising cookies or marketing communications at any time
• Restriction — ask us to restrict processing in certain circumstances

To exercise any of these rights, contact us at apnewebsite@gmail.com. We will respond within 30 days.

9. Security

We implement appropriate technical and organisational measures to protect your data, including SSL/TLS encryption, access controls, and secure third-party infrastructure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed at individuals under 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the effective date at the top of this page when we do. For significant changes, we will notify you via email or a notice on our website. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

For any questions, data requests, or privacy concerns, contact us: