1. Measure
We test speed and walk the checkout as a buyer.
Services / E-commerce stores
Product page and checkout improvements
Clearer product pages, a shorter checkout and a faster store.
In short
Product page and checkout improvements help visitors who are already on your store finish an order. We make the product page answer buyer questions first, cut checkout steps, show the order summary where buyers expect it, and measure page speed before and after each change.
Who it is for
- Stores with traffic but few orders
- Stores with long or confusing checkouts
What you get
Deliverables.
- Product page review against buyer questions
- Checkout with fewer fields and steps
- Speed test on slow and fast mobile networks, before and after
- A change log so you know what moved
How it works
The process.
2. Prioritize
Changes are ranked by effort and likely impact.
3. Change
One change at a time on the live store.
4. Retest
Speed and checkout are retested after each change.
Where this stands
What exists today.
- NOW On a live store: a one-page checkout, the order summary moved above the order button, quantity options and speed tests before and after.
NOW Built and live. You can see it.
What we do not claim
Said plainly.
- No conversion-rate uplift figures.
Questions
Frequently asked questions.
Why are visitors not buying from my store?
Common reasons are slow pages, unanswered questions on the product page, surprise costs and too many checkout steps.
How do you measure improvements?
With speed tests before and after, and by comparing checkout completion over the same period.
Will changes break my store?
Each change is small, tested on the live store and logged, so it can be reversed.
Related services
Further reading
Want to talk it through?
Tell us what you need and we will reply with a plan and a quote.