1. Inventory
We list every ad channel and landing page.
Services / Ads and marketing
Ad tracking setup
Pixel, conversion events and UTMs, so every ad is measured.
In short
Ad tracking setup makes sure every ad click and sale can be traced: the Meta pixel and conversion events, Google Ads conversions, and consistent UTM tags on every link. Without it, ad platforms optimize blind and you cannot tell which ad brought an order.
Who it is for
- Anyone about to spend on ads
- Stores whose ad platform shows clicks but no purchases
What you get
Deliverables.
- Pixel and conversion events installed and tested
- A UTM naming scheme for every channel
- A test order or lead to confirm tracking
- A one-page tracking map
How it works
The process.
2. Install
Pixel, tags and events are set.
3. Test
A test lead or order confirms each event.
4. Document
You get a tracking map.
Where this stands
What exists today.
- NOW Meta pixel, purchase events and UTM tagging set up and checked for our own online store's ads.
- NEXT Google Ads conversion tracking setup. Ready to deliver; not yet completed for a client.
NOW Built and live. You can see it.NEXT The foundation exists. Not switched on, or not yet used for clients.
What we do not claim
Said plainly.
- No promise of perfect attribution. Browsers and privacy settings block some tracking.
Questions
Frequently asked questions.
Why is my Facebook pixel not tracking purchases?
Common causes are a missing purchase event on the thank-you page, a checkout on another domain, or consent settings blocking the pixel.
What are UTM tags?
Short labels added to a link, such as source and campaign, so your analytics shows which ad or post sent the visitor.
Is tracking ever 100 percent?
No. Privacy settings block some events, so we aim for consistent, tested tracking rather than perfect numbers.
Related services
Further reading
Want to talk it through?
Tell us what you need and we will reply with a plan and a quote.