1. Audit
We list feed tools, costs and Merchant Center issues.
Services / E-commerce stores
Merchant Center and product feeds
A clean product feed for Google Shopping, without paying for a feed app you do not need.
In short
A product feed sends your products, prices and stock to Google Merchant Center so they can appear in Shopping results and Shopping ads. Many stores pay for a feed app when the platform's free Google channel does the same job. We audit what you pay for, set up the feed, and fix disapproved products.
Who it is for
- Shopify stores paying for a feed app
- Stores whose products are disapproved in Merchant Center
What you get
Deliverables.
- An audit of feed apps and their monthly cost
- Feed setup through the free Google channel where possible
- Product title, image and attribute fixes
- A list of disapproved products with fixes
How it works
The process.
2. Connect
The free channel or the right tool is connected.
3. Fix
Titles, images and attributes are corrected.
4. Hand over
You get a short guide to keep the feed clean.
Where this stands
What exists today.
- NOW Feed and app audits for stores, including replacing a paid feed app with the free channel where it does the same job.
- NEXT Full Merchant Center setup and Shopping campaigns for clients. Foundation in place; not yet delivered end to end.
NOW Built and live. You can see it.NEXT The foundation exists. Not switched on, or not yet used for clients.
What we do not claim
Said plainly.
- No Shopping ad results to quote.
- No promise that every product will be approved.
Questions
Frequently asked questions.
Do I need a paid app for a Google Shopping feed?
Often not. Shopify's free Google and YouTube channel syncs products to Merchant Center. Paid apps mainly add advanced feed rules.
What is Google Merchant Center?
Google's tool for product data. Your feed lives there and powers free listings and Shopping ads.
Why are my products disapproved?
Usually missing or mismatched data: price, availability, images or policy pages. The fix is in the feed or on the product page.
Related services
Further reading
Want to talk it through?
Tell us what you need and we will reply with a plan and a quote.