1. Set up
Account, billing and access in your name.
Services / Ads and marketing
Google Ads setup
Google Ads account, verification and conversion tracking set up correctly.
In short
Google Ads setup gets your account ready to spend safely: account structure, billing and advertiser verification, conversion tracking for leads or purchases, and a first campaign plan for Search or Shopping. We focus on setup and tracking so that any money you spend later is measured from day one.
Who it is for
- Businesses opening their first Google Ads account
- Owners whose account runs without conversion tracking
What you get
Deliverables.
- Account and billing setup in your name
- Advertiser verification guidance
- Conversion tracking for leads or purchases
- Search or Shopping campaign plan for approval
- Merchant Center link for stores
How it works
The process.
2. Verify
Advertiser verification completed.
3. Track
Conversions set and tested.
4. Plan
A first campaign plan you approve before any spend.
Where this stands
What exists today.
- NEXT Google Ads account setup, advertiser verification and conversion tracking setup. Ready to deliver; not yet completed for a client.
- NEXT Running Google Ads campaigns. Setup and tracking only so far; no campaign results to quote.
NEXT The foundation exists. Not switched on, or not yet used for clients.
What we do not claim
Said plainly.
- No campaign results, ROAS or click figures.
- No ranking or Quality Score promises.
Questions
Frequently asked questions.
How do I set up Google Ads conversion tracking?
Create a conversion action for the result you want, such as a form submit or purchase, add the tag to your site, then submit a test to confirm it records.
What is Google Ads advertiser verification?
Google asks advertisers to confirm who they are and who pays for the ads. It can involve documents and takes from a few days to a few weeks.
Search, Shopping or Performance Max?
Search suits services people look for. Shopping suits stores with a clean product feed. Performance Max needs good tracking and enough conversions to learn from.
Do you run the campaigns too?
Our offer today is setup and tracking. Campaign management is our next step and is not yet backed by results.
Related services
Further reading
Want to talk it through?
Tell us what you need and we will reply with a plan and a quote.